How We Assess Campaign Advertising Effectiveness

Our methodology combines market analysis, data collection, and advanced reporting tools to evaluate your advertising campaigns’ impact. We believe in transparent processes, tailored metrics, and actionable recommendations for all clients. Results may vary based on strategy, market changes, and campaign specifics. Every step aligns with ethical practices and honest reporting.

Tailored Metrics

Analysis focused on your campaign goals.

Ongoing Refinement

Updates ensure the methodology stays effective.

team analysing campaign report

Meet the Analytics Specialists

Our expertise covers a range of industries and digital campaign types.

Sophie Lee

Sophie Lee

Data Insights Manager

Master of Business Analytics University of Melbourne

Market data analytics

Global Media Group

Credentials:

Certified Marketing Analyst Advanced Data Reporting

Techniques:

Quantitative ad measurement Multi-channel tracking Segmentation analysis ROI estimation Trend identification

Key Abilities:

Data interpretation KPI tracking Presentation Stakeholder liaison

Sophie leads our data analysis with a focus on actionable market insights for advertising campaigns.

Liam O’Connell

Liam O’Connell

Lead Market Analyst

Bachelor of Commerce Monash University

Advertising data analysis

AdVision Solutions

Credentials:

Campaign Analytics Pro Digital Marketing Metrics

Techniques:

Statistical impact reviews Attribution modelling Market segmentation Performance mapping Qualitative assessments

Key Abilities:

Reporting Interpretation Detail-oriented Communication

Liam translates complex market analytics into practical advice tailored to client campaigns.

Harriet Singh

Harriet Singh

Client Success Lead

Master of Data Science UNSW Sydney

Client analytics solutions

Insight Labs

Credentials:

Business Data Strategist Certified Client Analyst

Techniques:

Client-focused reviews Regular feedback cycles Needs-based segmentation Outcome alignment Data storytelling

Key Abilities:

Client engagement Presentation Problem-solving Teamwork

Harriet manages client communication and ensures data findings translate into clear business outcomes.

Mitchell Tao

Mitchell Tao

Technology Lead

Bachelor of Information Technology RMIT University

Ad technology systems

AdFlow Systems

Credentials:

Certified Data Integrator Marketing Tech Specialist

Techniques:

Tech-enabled tracking API integrations Data automation Security compliance Quality assurance

Key Abilities:

Tech support System building Troubleshooting Project delivery

Mitchell develops and maintains analytics tools, ensuring seamless integration with client platforms.

analytics process workflow image

Our Approach to Campaign Assessment

We deliver a clear, step-by-step process designed for actionable results and ongoing campaign improvement, tailored for Australian businesses.

1

Discovery and Audit

We review your existing marketing setup and previous campaign performance to identify trends and gaps in effectiveness.

A collaborative session maps current processes and targets key areas for measurement.

2

Data Integration and Tracking

All relevant data sources are configured to provide consistent, real-time metrics across digital channels.

We ensure your platforms are connected for comprehensive analytics, removing data silos.

3

Reporting and Recommendations

Custom reports summarise findings, highlight strengths, and provide actionable suggestions for continued improvement.

Results are clearly presented so your team can quickly implement suggested actions.

How We Stand Out

Features quendilitho Others
Real-time reporting
Industry customisation
Hands-on integration
Regular recommendations
Transparent methodology
Australian expertise